“Forever imprisoned behind the bars, forced to live a life of wind running through your hair, sweat dripping down your face, legs churning without an end in sight, slipping in and between cars, motorcycles, and busses, getting off the saddle to push, push, push up those hills, the rain stinging your eyes, the road unforgiving, the horizon beckoning but never nearer…
A life sentence of pure, unabashed, joy.”


Hailing from the chaotic streets of Jakarta, Indonesia, Life Behind Bars™ was born as an homage to local discerning riders. Who despite the unnerving environment of the traffic congested and air polluted concrete jungle that is Jakarta, they still find a reason to get on their bikes. These riders, they never get discouraged, for they treat the traffic as their playground.


Since our inception, our goal was to make products that are durable, functional, and stylish. As active urban cyclists, here in LBB, we initiate and develop products based on our own needs, we ask ourselves: how we can improve our rides, and get to work on a solution. With urban commuters in mind, we strive to cater for their needs, essentially functional and bombproof utility products.


Every line is designed from the ground up meticulously using high quality materials that withstand the test of time and weather. We then test the prototypes extensively in the field by ourselves and with the help of several fellow avid riders. We listen to their feedback and inputs, and do the necessary adjustments to get it right, before finally releasing the products. Moreover we do so without compromising the aesthetic values, they are streamlined and stripped of any un-necessaries, because we believe that when you look good, you feel good, and when you feel good, you’ll perform better. After all cycling is a very fulfilling activity, and we want to make products that compliment your urban commute. Fundamentally, our mission at LBB is to make your rides even more rewarding then they already are.


“Grab the drops, bow your head, get off the saddle, pedal hard, go fast!”