Since our inception, our goal was to make products that are durable, functional, and stylish. As active urban cyclists, here in LBB, we initiate and develop products based on our own needs, we ask ourselves: how we can improve our rides, and get to work on a solution. With urban commuters in mind, we strive to cater for their needs, essentially functional and bombproof utility products.
Every line is designed from the ground up meticulously using high quality materials that withstand the test of time and weather. We then test the prototypes extensively in the field by ourselves and with the help of several fellow avid riders. We listen to their feedback and inputs, and do the necessary adjustments to get it right, before finally releasing the products. Moreover we do so without compromising the aesthetic values, they are streamlined and stripped of any un-necessaries, because we believe that when you look good, you feel good, and when you feel good, you’ll perform better. After all cycling is a very fulfilling activity, and we want to make products that compliment your urban commute. Fundamentally, our mission at LBB is to make your rides even more rewarding then they already are.
“Grab the drops, bow your head, get off the saddle, pedal hard, go fast!”