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SOCIAL MEDIA SPECIALIST

We are looking for a creative, energetic, and detail-oriented Social Media Specialist to join our team. The ideal candidate should have a passion for storytelling and be skilled in creating and managing content across various social media platforms. This role involves developing and executing strategies that increase brand awareness, engage our audience, and drive conversions. The Social Media Specialist will work closely with the creative and marketing teams to ensure cohesive messaging and brand consistency across all channels.

OBJECTIVE

Planning, managing and executing content for social media to build brand visibility and maintain cohesive messaging across all channels.

KEY RESPONSIBILITIES

  1. Manage social media channels (Instagram, YouTube, TikTok, Facebook).
  2. Execute social media content from start to finish.
  3. Plan social media strategies with the creative team.
  4. Schedule and post content consistently to ensure optimal timing and frequency for maximum engagement.
  5. Actively collaborate with internal teams (product and customer service) to brainstorm and develop creative ideas.
  6. Prepare and present monthly performance reports.
  7. Optimize accounts and stay updated on trends.
  8. Be willing to appear in-frame if needed

Required Skills and Qualifications

  1. Creative and detail oriented in content planning, management, and delivery across multiple platforms.
  2. Experience with video editing apps such as Cap Cut and the Built-in editing tools of social media platforms such as Instagram, TikTok, or Youtube
  3. Proficiency in social media management tools and analytics platforms.
  4. Experience in conducting performance analysis and utilizing insights to refine content strategies.
  5. Ability to juggle multiple campaigns and work effectively in a fast-paced environment.
  6. Strong organizational and project management skills.
  7. Up-to-date knowledge of digital marketing trends and the evolving social media landscape.
  8. Familiarity with Meta and Google ads is a plus.

Preferred skills and qualifications

  1. Professional grade software proficiency such as Adobe Premiere Pro, Final Cut Pro, or Davinci Resolve is a major plus
  2. Interest in the carry goods (bags) industry.
  3. Experience in implementing Artificial Intelligence tools effectively in the workflow.
  4. Ability to adapt to changing priorities and thrive in a dynamic, fast-paced environment.

Benefits

  1. Flexible work environment
  2. Opportunity for growth and professional development
  3. Product discounts
  4. Company recreational activities

How to Apply

Please submit your resume, portfolio, and a cover letter detailing your experience and why you believe you would excel in this role to work@lbbjkt.com with the subject “VACANCY - Socmed Specialist - Your Name”